Search By Brand
B for Men
Jelly Pong Pong
La La Lashes
The Big Brush Company
TIGI Love, Peace & Planet
Wella High Hair
Kerastase Initialiste is Kérastase's first hair and scalp serum to reveal hair that feels thicker, looks shinier and is more resistant to breakage.*
With INITIALISTE, revealing a more beautiful hair fibre is now possible. With Initialiste:
*Breakage to brushing. Instrumental test: classic shampoo and Initialiste vs. classic shampoo alone.
The unique knowledge of L’Oréal Advanced Research combined with the mastery of plant-based biotechnology has inspired Kerastase's revolutionary formulation INITIALISTE, enriched with Vegetal Plant cells.
After a rigorous selection process that examined different kinds of plants, researchers focused their efforts on the native plant cells of the Malus Domestica, a variety of apple.; the extracts of which were infused in INITIALISTE’s Complexe Régénérateur®
Application : INITIALISTE can be applied directly to the scalp after washing and towel drying the hair. Leave-in treatment: 2 pipettes for fine hair and 4 for normal to thick hair. After applying, delicately massage the serum with the tips of your fingers to evenly distribute the serum over the whole scalp.